Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

Increasing Organic Traffic in App Stores With App Store Optimization

Posted by Anastazia Mrozek on Jul 16, 2020 5:11:14 PM

Just as SEO increases the likelihood of someone arriving at your website, the implementation of ASO has a hugely positive impact on the visibility of your app in the App Stores. Through simple changes in the metadata of your app, the creatives (such as app icon, screenshots, and promotional video), and improving your reviews and rating, your ASO score can increase dramatically. 

Read More

Tags: App, Optimalisatie, Wuzzon, ASO, Improvement

What is cannibalization? And how to avoid it.

Posted by Chandan Mehta on Mar 30, 2020 12:15:00 PM

Because search ads are placed at the top of the organic results, sometimes both the ad as well as the organic result show up on the screen. If the user is clicking on the ad instead of the organic result, whilst if the ad wasn’t showing the click would have gone to the organic result, this is the concept of cannibalization. A conversion that is now being paid for instead of earned for free. 

Read More

Tags: Universal App Campaign, Team Wuzzon, App Marketing Specialisme, Retargeting, Apple Search Ads

Why API connectivity is important for custom reporting, dashboards, and automatization?

Posted by Chandan Mehta on Mar 27, 2020 12:15:00 PM

API connections make it possible and scalable to do mass optimizations on keywords. But also allows to manage budgets and CPIs. 

Read More

User-acquisition with Apple Search Ads & Google App Campaigns

Posted by Chandan Mehta on Mar 25, 2020 12:24:31 PM

Doing user-acquisition can be quite intimidating for newcomers given a product owner needs to do attribution tracking, technical barriers, a jungle of ad networks, agencies and other channels, plus the existence of ad fraud can be quite overwhelming. 

Read More

Tags: ASA, Google Ads, Team Wuzzon, Apple Search Ads, Tracking, marketing

What are your App Marketing challenges of 2020?

Posted by Natasja Borgstede on Mar 6, 2020 2:20:40 PM

February 5th 2020 we organized a Roundtable. We joined forces with Adjust and Notifica.re to connect the world of App Marketing. 

Read More

Tags: Wuzzon, Team Wuzzon, Conferences, Adjust, marketing, Smiles, roundtable

User Aqcuisition for E-Commerce Apps

Posted by Natasja Borgstede on Jan 24, 2020 10:24:51 AM

By 2021 consumers will spend $152 billion on shopping on mobile devices, the majority of that will be in shopping apps.

Read More

Tags: Optimalisatie, Team Wuzzon, App Marketing Specialisme, Expert

One Billion Smiles for Wuzzon

Posted by Natasja Borgstede on Jan 9, 2020 1:00:00 PM

Introduction

Read More

Tags: Boost, Team Wuzzon, marketing, Smiles

Wuzzon invited by Miss Appril for the HappyTalk podcast

Posted by Natasja Borgstede on Dec 30, 2019 4:45:00 PM

Co-founder Brigitta has been invited by Miss Appril to appear on the podcast HappyTalk. This podcast is especially made for app builders in the Netherlands.

Read More

Tags: Wuzzon, APPril, marketing, podcast

What is Growth Hacking?

Posted by Natasja Borgstede on Dec 20, 2019 3:23:29 PM

For the second time, we have hired another Growth Hacking trainee to strengthen our team. The question: “What is Growth Hacking?” is asked a lot. Growth Hacking seems to be the “Buzz” word of the year. But what does a Growth Hacker do? Where did the term come from? And how could it add value to your company? Let me give you some insights about this extraterrestrial buzz word. 

Read More

Tags: growth hacking, marketing

Anastazia is ASO Expert on AppTweak!

Posted by Anastazia Mrozek on Oct 3, 2019 5:11:36 PM

Our own ASO guru, Anastazia, was featured as an AppTweak ASO expert last week. In addition to install acquisition, Wuzzon continues to innovate in different platforms and expand their knowledge for ways to influence the App Store ranking of apps. ASO; App Store Optimisation works perfectly for this! By getting your app examined by our ASO expert, you can find out which areas are withholding you from growing in ranking in the App Stores, and what you can do to change it!

Read More

Tags: App Store Optimisation, Ranking, ASO, Keywords