Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

Wuzzon's App Marketing Specialism

Posted by Anastazia Mrozek on Sep 20, 2019 3:46:33 PM

At the beginning of 2019 Wuzzon decided to make the move to App Marketing permanent. With this grand gesture, we became an app marketing company, with expertise in many different aspects under the umbrella term “app marketing”. From app store optimization, to social media marketing, and in-app marketing, Wuzzon offers many different services to app owners. As soon as an app is live, you can trust Wuzzon with the following promotional aspects to help guide mobile users to your app: App Store Optimisation (ASO), Apple Search Ads (ASA), Universal App Campaigns (UAC), Social Media marketing, and App Install Campaigns.

Whether you are a new app owner or an existing app owner, there are always aspects to improve on. While you can use your reviews to give you an insight into your user experience, you can also let us review your app and provide you with advice on how to make your app more attractive for mobile users. By improving your ranking through ASO, it will be attractive for you to let us set up ASA and/or UAC campaigns. You can support this with target specific campaigns in Social Media marketing, such as Facebook or Twitter, and bring the most traffic in for you’re improved new app with App Install campaigns, through the vast publisher network from Wuzzon. Afterwards, you can recover less active users through the use of retargeting of in-app-messaging, as an app does not only grow through new user acquisition.

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Tags: App Marketing, CPI, App, Wuzzon, UAC, App Camapaign, ASA, ASO, Specialism, App Installs, Services

Wuzzon’s QuARRRterly Session

Posted by Anastazia Mrozek on Jul 4, 2019 6:04:57 PM

Last week Wuzzon went on a treasure hunt for their Quarterly meeting. During this Quarterly Meeting, we discussed the opportunities and struggles of the past quarter, as well as possible opportunities or struggles for the next quarter. After a serious morning session, we set off for a team building session. This quarter’s meeting included the theme Pirates, as we were on a search for the marketing treasure (great quality sources) as well as scoping out pirates who send poor quality traffic.

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Tags: Wuzzon Team, Teambuilding, Quarterly, Improvement, Team Wuzzon

Why it’s important to ASO ASAP!

Posted by Anastazia Mrozek on Jun 21, 2019 4:06:22 PM

App Store Optimization, or ASO, is often compared to SEO (Search Engine Optimization) due to it’s similar name. Still, other than the fact that they both focus on search platforms, they should be approached quite differently, and require different strategies. SEO focuses more on online web traffic and searches, while ASO focuses completely on apps, so purely on app platforms such as the Apple App Store, and the Android Google Play. So what are the important factors in ASO, and why would you spend time on it when you’ve got an app that is already performing well?

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Tags: ASA, Ranking, ASO, App Store Optimization, Keywords

Wuzzon attended MWC Barcelona

Posted by Anastazia Mrozek on Mar 1, 2019 3:04:44 PM

The end of February led to new adventures as co-founder Brigitta and mobile user acquisition specialist Samer journeyed to Barcelona for the Mobile World Conference. In the beautiful city of Barcelona this mobile event brought advertisers and publishers alike to the conference floor, so we could renew and revive our contacts in the app marketing network.

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Tags: WMC, Improvement, Team Wuzzon, Conferences

First Dutch partner of Leanplum: Wuzzon

Posted by Isabelle Rosentreter on Jan 22, 2019 10:41:21 AM

After an exponential growth in 2017 and 2018, Wuzzon has made the exciting decision to focus completely on the app marketing side of online marketing in 2019. By doing so, they will position themselves as a full-service App Marketing Agency, where they support consumer brands through an app over multiple verticals in app marketing. At the moment, the focus of most advertisers lies in the generation of app installs, or downloads, and focus less on the onboarding of quality users and optimizing in-app messaging to improve the involvement of active users. Through the new partnership of Wuzzon and Leanplum, they hope to improve the expectations of app advertisers.

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Tags: Marketing Platform, Leanplum, Partner, Remarketing, Retargeting

Welcome Isabelle to Wuzzon!

Posted by Anastazia Mrozek on Dec 21, 2018 6:00:00 PM

Wuzzon is proud to introduce our latest member for 2018: Isabelle! Our newest trainee will allow us to start 2019 with extra App Marketing knowledge and more opportunities.

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Tags: New employee, Wuzzon Team, Team Wuzzon

15 Tips to Boost App Installs in December!

Posted by Anastazia Mrozek on Dec 3, 2018 6:17:22 PM

Last year, a colleague followed a webinar in December with some clever tips for improving your app installs during the Christmas season. This year, we have combined our new, as well as old information to bring back the Christmas feeling, and to make sure that you make the best out of these dark nights. The way we can end 2018 with a bang!

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Tags: CPI, Christmas, Ranking, ASO, App Store Optimization, App Installs

Wuzzon receives FD Gazellen Award for the 2nd time!

Posted by Anastazia Mrozek on Nov 29, 2018 12:08:11 PM

Wuzzon is very pleased to announce that we are one of the fastest growing companies in the Netherlands in 2018, as announced by the FD. On Tuesday, November 5th, Wuzzon received the FD Gazellen award of 2018; quite an achievement given that they sharpened their criteria over the last year. This award confirms once again that we are on track of our goals, and also increases our ambition to be back on the list again next year.

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Tags: FD Gazellen, Award

Aye Aye, A.I. Captain!

Posted by Anastazia Mrozek on Nov 27, 2018 5:51:07 PM

Last week, our CTO took an entrepreneurial leap for Wuzzon by following a course named A.I. Captain. As a captain of his own sailboat, and Chief Technology Officer within the Wuzzon team, Justin has used this course to expand the possibilities of Machine Learning within his work-related tasks. Through the use of Machine Learning, Justin will be able to easily apply filters in the Wuzzon CMS system so we can work more efficiently, and much more.

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Tags: Data Privacy, Security, Wuzzon Team, Improvement, Team Wuzzon, Specialisme, Expert, AI, IT, Machine Learning, Artificial Intelligence

App Install Fraud: A problem for Billions

Posted by Anastazia Mrozek on Oct 29, 2018 5:39:39 PM

With the innovation and technological advancements of the past few years, the app market has gone through the roof. Business Insider estimates that advertisers spend almost $7 billion on marketing apps in the US alone. Unfortunately, this also leads to a growth of fraudsters that want to exploit this economic and technological growth. Last week, a Dutch newspaper covered research on Android apps, and how there is a large fraud scale within the advertising market. Since there are various and a high variety of different types of fraud in online and mobile advertising, consumers can become wary of downloading and using apps that aren't well known. This blog covers how fraud arises, the different kinds of fraud, and how we at Wuzzon act to cut down on fraud with our Zero Tolerance policy.

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Tags: Data Privacy, GDPR, Security