Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

Wuzzon's App Marketing Specialism

Posted by Anastazia Mrozek on Sep 20, 2019 3:46:33 PM

At the beginning of 2019 Wuzzon decided to make the move to App Marketing permanent. With this grand gesture, we became an app marketing company, with expertise in many different aspects under the umbrella term “app marketing”. From app store optimization, to social media marketing, and in-app marketing, Wuzzon offers many different services to app owners. As soon as an app is live, you can trust Wuzzon with the following promotional aspects to help guide mobile users to your app: App Store Optimisation (ASO), Apple Search Ads (ASA), Universal App Campaigns (UAC), Social Media marketing, and App Install Campaigns.

Whether you are a new app owner or an existing app owner, there are always aspects to improve on. While you can use your reviews to give you an insight into your user experience, you can also let us review your app and provide you with advice on how to make your app more attractive for mobile users. By improving your ranking through ASO, it will be attractive for you to let us set up ASA and/or UAC campaigns. You can support this with target specific campaigns in Social Media marketing, such as Facebook or Twitter, and bring the most traffic in for you’re improved new app with App Install campaigns, through the vast publisher network from Wuzzon. Afterwards, you can recover less active users through the use of retargeting of in-app-messaging, as an app does not only grow through new user acquisition.

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Tags: App Marketing, CPI, App, Wuzzon, UAC, App Camapaign, ASA, ASO, Specialism, App Installs, Services

App Marketing effectivity: attribution tracking & determining KPIs

Posted by Louise Verschuren on Dec 4, 2017 2:32:02 PM

Juniper Research estimates that a total of 160 billion apps will be downloaded in 2017. Even so, the market still has room for expansion. Usage is on the increase: 90 percent of smartphone time is spent in apps versus 10 percent on the mobile web. It is therefore logical that an increasing number of apps are under development, leading to a corresponding rise in user acquisition marketing budgets (UA).

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Tags: App Marketing, Attribution tracking