Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

What is cannibalization? And how to avoid it.

Posted by Chandan Mehta on Mar 30, 2020 12:15:00 PM

Because search ads are placed at the top of the organic results, sometimes both the ad as well as the organic result show up on the screen. If the user is clicking on the ad instead of the organic result, whilst if the ad wasn’t showing the click would have gone to the organic result, this is the concept of cannibalization. A conversion that is now being paid for instead of earned for free. 

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Tags: Universal App Campaign, Team Wuzzon, App Marketing Specialisme, Retargeting, Apple Search Ads

User-acquisition with Apple Search Ads & Google App Campaigns

Posted by Chandan Mehta on Mar 25, 2020 12:24:31 PM

Doing user-acquisition can be quite intimidating for newcomers given a product owner needs to do attribution tracking, technical barriers, a jungle of ad networks, agencies and other channels, plus the existence of ad fraud can be quite overwhelming. 

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Tags: ASA, Google Ads, Team Wuzzon, Apple Search Ads, Tracking, marketing

A for Apple Search Ads

Posted by Anastazia Mrozek on Oct 29, 2018 3:42:13 PM

How can you ensure that IOS consumers in search of your app actually get directed to your app? This can be a question of traffic sources and the extent of your organic visitors, but it can also be a question answered by Apple Search Ads. Seeing as how Apple reported that a surprising 65% of mobile app downloads come directly from a search on the Apple App Store, this new channel will open doors to consumers, as well as advertisers of IOS apps to improve your chances of being viewed as well as protecting you brand.

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Tags: ASA, App Installs, App Marketing Specialisme, Apple Search Ads