Resources

Wuzzon likes to share her knowledge and expertise in the world of lead generation and app marketing. On this page you will find our blog posts, whitepapers and cases.

Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

What is cannibalization? And how to avoid it.

Posted by Chandan Mehta on Mar 30, 2020 12:15:00 PM

Because search ads are placed at the top of the organic results, sometimes both the ad as well as the organic result show up on the screen. If the user is clicking on the ad instead of the organic result, whilst if the ad wasn’t showing the click would have gone to the organic result, this is the concept of cannibalization. A conversion that is now being paid for instead of earned for free. 

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Tags: Universal App Campaign, Team Wuzzon, App Marketing Specialisme, Retargeting, Apple Search Ads

User-acquisition with Apple Search Ads & Google App Campaigns

Posted by Chandan Mehta on Mar 25, 2020 12:24:31 PM

Doing user-acquisition can be quite intimidating for newcomers given a product owner needs to do attribution tracking, technical barriers, a jungle of ad networks, agencies and other channels, plus the existence of ad fraud can be quite overwhelming. 

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Tags: ASA, Google Ads, Team Wuzzon, Apple Search Ads, Tracking, marketing

A for Apple Search Ads

Posted by Anastazia Mrozek on Oct 29, 2018 3:42:13 PM

How can you ensure that IOS consumers in search of your app actually get directed to your app? This can be a question of traffic sources and the extent of your organic visitors, but it can also be a question answered by Apple Search Ads. Seeing as how Apple reported that a surprising 65% of mobile app downloads come directly from a search on the Apple App Store, this new channel will open doors to consumers, as well as advertisers of IOS apps to improve your chances of being viewed as well as protecting you brand.

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Tags: ASA, App Installs, App Marketing Specialisme, Apple Search Ads

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
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Whitepaper title
Nulla in aliquam velit. Integer eu elit vel ipsum lobortis sagittis. In felis eros, scelerisque sed orci id, tempus lacinia augue. Quisque varius vel mauris nec consequat.
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Whitepaper title
Nulla in aliquam velit. Integer eu elit vel ipsum lobortis sagittis. In felis eros, scelerisque sed orci id, tempus lacinia augue. Quisque varius vel mauris nec consequat.
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Whitepaper title
Nulla in aliquam velit. Integer eu elit vel ipsum lobortis sagittis. In felis eros, scelerisque sed orci id, tempus lacinia augue. Quisque varius vel mauris nec consequat.

Cases

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Zalando Lounge
This is the shopping club of Zalando, where there are daily new offers from various top brands with huge discounts.
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Thuisbezorgd
Thuisbezorgd.nl is part of Takeaway.com, one of the world's largest food ordering sites.
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Schoonenberg
Schoonenberg HoorSupport is one of the oldest companies in the hearing aid industry, but goes along with the times and flowers like never before!
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Sanoma
Sanoma is the most cross-media company in the Netherlands and a leading player in the magazine market.
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