Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

App Marketing effectivity: attribution tracking & determining KPIs

Posted by Louise Verschuren on Dec 4, 2017 2:32:02 PM

Juniper Research estimates that a total of 160 billion apps will be downloaded in 2017. Even so, the market still has room for expansion. Usage is on the increase: 90 percent of smartphone time is spent in apps versus 10 percent on the mobile web. It is therefore logical that an increasing number of apps are under development, leading to a corresponding rise in user acquisition marketing budgets (UA).

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Tags: App Marketing, Attribution tracking