Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

The Cost per Lead transaction model: greater margins, wider coverage?

Posted by Louise Verschuren on Dec 4, 2017 3:35:06 PM

Following my previous post concerning CPS, I will now take the time to examine cost per lead transactions. During my many conversations with advertisers, I often notice that when it comes to performance-based marketing they prefer to pay according to actual transactions. However, I am convinced that by using smart lead campaigns the results, and in particular the margins per sale for advertisers, will be better.

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Tags: CPL, Cost Per Lead