Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

App Install Fraud: A problem for Billions

Posted by Anastazia Mrozek on Oct 29, 2018 5:39:39 PM

With the innovation and technological advancements of the past few years, the app market has gone through the roof. Business Insider estimates that advertisers spend almost $7 billion on marketing apps in the US alone. Unfortunately, this also leads to a growth of fraudsters that want to exploit this economic and technological growth. Last week, a Dutch newspaper covered research on Android apps, and how there is a large fraud scale within the advertising market. Since there are various and a high variety of different types of fraud in online and mobile advertising, consumers can become wary of downloading and using apps that aren't well known. This blog covers how fraud arises, the different kinds of fraud, and how we at Wuzzon act to cut down on fraud with our Zero Tolerance policy.

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Tags: Data Privacy, GDPR, Security

Wuzzon is granted the Golden Security Certificate from the DDMA

Posted by Anastazia Mrozek on May 28, 2018 5:16:16 PM

Last week the new GDPR legislation was implemented, resulting in the abundance of information about data protection and privacy statements. For Wuzzon this is a welcome enforcement as we have been working behind the scenes for months to ensure that we are fully compliant. For this reason we are now happy to report that the audit of the DDMA (the Dutch Information Commissioner’s Office) has been successful and that Wuzzon is now in possession of the Golden Privacy Guarantee certificate.

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Tags: Data Privacy, GDPR, Security, IT, Machine Learning