Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

What is cannibalization? And how to avoid it.

Posted by Chandan Mehta on Mar 30, 2020 12:15:00 PM

Because search ads are placed at the top of the organic results, sometimes both the ad as well as the organic result show up on the screen. If the user is clicking on the ad instead of the organic result, whilst if the ad wasn’t showing the click would have gone to the organic result, this is the concept of cannibalization. A conversion that is now being paid for instead of earned for free. 

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Tags: Universal App Campaign, Team Wuzzon, App Marketing Specialisme, Retargeting, Apple Search Ads

First Dutch partner of Leanplum: Wuzzon

Posted by Isabelle Rosentreter on Jan 22, 2019 10:41:21 AM

After an exponential growth in 2017 and 2018, Wuzzon has made the exciting decision to focus completely on the app marketing side of online marketing in 2019. By doing so, they will position themselves as a full-service App Marketing Agency, where they support consumer brands through an app over multiple verticals in app marketing. At the moment, the focus of most advertisers lies in the generation of app installs, or downloads, and focus less on the onboarding of quality users and optimizing in-app messaging to improve the involvement of active users. Through the new partnership of Wuzzon and Leanplum, they hope to improve the expectations of app advertisers.

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Tags: Marketing Platform, Leanplum, Partner, Remarketing, Retargeting