Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

What is cannibalization? And how to avoid it.

Posted by Chandan Mehta on Mar 30, 2020 12:15:00 PM

Because search ads are placed at the top of the organic results, sometimes both the ad as well as the organic result show up on the screen. If the user is clicking on the ad instead of the organic result, whilst if the ad wasn’t showing the click would have gone to the organic result, this is the concept of cannibalization. A conversion that is now being paid for instead of earned for free. 

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Tags: Universal App Campaign, Team Wuzzon, App Marketing Specialisme, Retargeting, Apple Search Ads

User-acquisition with Apple Search Ads & Google App Campaigns

Posted by Chandan Mehta on Mar 25, 2020 12:24:31 PM

Doing user-acquisition can be quite intimidating for newcomers given a product owner needs to do attribution tracking, technical barriers, a jungle of ad networks, agencies and other channels, plus the existence of ad fraud can be quite overwhelming. 

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Tags: ASA, Google Ads, Team Wuzzon, Apple Search Ads, Tracking, marketing

What are your App Marketing challenges of 2020?

Posted by Natasja Borgstede on Mar 6, 2020 2:20:40 PM

February 5th 2020 we organized a Roundtable. We joined forces with Adjust and Notifica.re to connect the world of App Marketing. 

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Tags: Wuzzon, Team Wuzzon, Conferences, Adjust, marketing, Smiles, roundtable

User Aqcuisition for E-Commerce Apps

Posted by Natasja Borgstede on Jan 24, 2020 10:24:51 AM

By 2021 consumers will spend $152 billion on shopping on mobile devices, the majority of that will be in shopping apps.

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Tags: Optimalisatie, Team Wuzzon, App Marketing Specialisme, Expert

One Billion Smiles for Wuzzon

Posted by Natasja Borgstede on Jan 9, 2020 1:00:00 PM

Introduction

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Tags: Boost, Team Wuzzon, marketing, Smiles

Wuzzon’s QuARRRterly Session

Posted by Anastazia Mrozek on Jul 4, 2019 6:04:57 PM

Last week Wuzzon went on a treasure hunt for their Quarterly meeting. During this Quarterly Meeting, we discussed the opportunities and struggles of the past quarter, as well as possible opportunities or struggles for the next quarter. After a serious morning session, we set off for a team building session. This quarter’s meeting included the theme Pirates, as we were on a search for the marketing treasure (great quality sources) as well as scoping out pirates who send poor quality traffic.

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Tags: Wuzzon Team, Teambuilding, Quarterly, Improvement, Team Wuzzon

Wuzzon attended MWC Barcelona

Posted by Anastazia Mrozek on Mar 1, 2019 3:04:44 PM

The end of February led to new adventures as co-founder Brigitta and mobile user acquisition specialist Samer journeyed to Barcelona for the Mobile World Conference. In the beautiful city of Barcelona this mobile event brought advertisers and publishers alike to the conference floor, so we could renew and revive our contacts in the app marketing network.

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Tags: WMC, Improvement, Team Wuzzon, Conferences

Welcome Isabelle to Wuzzon!

Posted by Anastazia Mrozek on Dec 21, 2018 6:00:00 PM

Wuzzon is proud to introduce our latest member for 2018: Isabelle! Our newest trainee will allow us to start 2019 with extra App Marketing knowledge and more opportunities.

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Tags: New employee, Wuzzon Team, Team Wuzzon

Aye Aye, A.I. Captain!

Posted by Anastazia Mrozek on Nov 27, 2018 5:51:07 PM

Last week, our CTO took an entrepreneurial leap for Wuzzon by following a course named A.I. Captain. As a captain of his own sailboat, and Chief Technology Officer within the Wuzzon team, Justin has used this course to expand the possibilities of Machine Learning within his work-related tasks. Through the use of Machine Learning, Justin will be able to easily apply filters in the Wuzzon CMS system so we can work more efficiently, and much more.

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Tags: Data Privacy, Security, Wuzzon Team, Improvement, Team Wuzzon, Specialisme, Expert, AI, IT, Machine Learning, Artificial Intelligence

Grow with Wuzzon!

Posted by Anastazia Mrozek on Oct 19, 2018 6:34:14 PM

During the quarterly team building session, we created a visualization of what Wuzzon stands for. Through the guidance and creative skills of Ink Strategy, we were provided a growing tree with a clear visualisation of Wuzzon’s core values and features. With the use of this Wuzzon tree, we can now easily provide an explanation of our goals for the future, and point out what makes Wuzzon Wuzzon. With the sun in our face and a view of the horizon with 1 billion Smiles in 2030, we are convinced that our Wuzzon tree will continue to grow!

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Tags: Wuzzon Team, Wuzzon, Team Wuzzon, Services