Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

What is cannibalization? And how to avoid it.

Posted by Chandan Mehta on Mar 30, 2020 12:15:00 PM

Because search ads are placed at the top of the organic results, sometimes both the ad as well as the organic result show up on the screen. If the user is clicking on the ad instead of the organic result, whilst if the ad wasn’t showing the click would have gone to the organic result, this is the concept of cannibalization. A conversion that is now being paid for instead of earned for free. 

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Tags: Universal App Campaign, Team Wuzzon, App Marketing Specialisme, Retargeting, Apple Search Ads