Blog

Our app marketing and lead generation conversion specialists regularly write blogposts about relevant topics in the industry for Marketingfacts and many more. Below you will find an overview of all our blogposts.

Increasing Organic Traffic in App Stores With App Store Optimization

Posted by Anastazia Mrozek on Jul 16, 2020 5:11:14 PM

Just as SEO increases the likelihood of someone arriving at your website, the implementation of ASO has a hugely positive impact on the visibility of your app in the App Stores. Through simple changes in the metadata of your app, the creatives (such as app icon, screenshots, and promotional video), and improving your reviews and rating, your ASO score can increase dramatically. 

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Tags: App, Optimalisatie, Wuzzon, ASO, Improvement

What are your App Marketing challenges of 2020?

Posted by Natasja Borgstede on Mar 6, 2020 2:20:40 PM

February 5th 2020 we organized a Roundtable. We joined forces with Adjust and Notifica.re to connect the world of App Marketing. 

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Tags: Wuzzon, Team Wuzzon, Conferences, Adjust, marketing, Smiles, roundtable

Wuzzon invited by Miss Appril for the HappyTalk podcast

Posted by Natasja Borgstede on Dec 30, 2019 4:45:00 PM

Co-founder Brigitta has been invited by Miss Appril to appear on the podcast HappyTalk. This podcast is especially made for app builders in the Netherlands.

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Tags: Wuzzon, APPril, marketing, podcast

Wuzzon's App Marketing Specialism

Posted by Anastazia Mrozek on Sep 20, 2019 3:46:33 PM

At the beginning of 2019 Wuzzon decided to make the move to App Marketing permanent. With this grand gesture, we became an app marketing company, with expertise in many different aspects under the umbrella term “app marketing”. From app store optimization, to social media marketing, and in-app marketing, Wuzzon offers many different services to app owners. As soon as an app is live, you can trust Wuzzon with the following promotional aspects to help guide mobile users to your app: App Store Optimisation (ASO), Apple Search Ads (ASA), Universal App Campaigns (UAC), Social Media marketing, and App Install Campaigns.

Whether you are a new app owner or an existing app owner, there are always aspects to improve on. While you can use your reviews to give you an insight into your user experience, you can also let us review your app and provide you with advice on how to make your app more attractive for mobile users. By improving your ranking through ASO, it will be attractive for you to let us set up ASA and/or UAC campaigns. You can support this with target specific campaigns in Social Media marketing, such as Facebook or Twitter, and bring the most traffic in for you’re improved new app with App Install campaigns, through the vast publisher network from Wuzzon. Afterwards, you can recover less active users through the use of retargeting of in-app-messaging, as an app does not only grow through new user acquisition.

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Tags: App Marketing, CPI, App, Wuzzon, UAC, App Camapaign, ASA, ASO, Specialism, App Installs, Services

Grow with Wuzzon!

Posted by Anastazia Mrozek on Oct 19, 2018 6:34:14 PM

During the quarterly team building session, we created a visualization of what Wuzzon stands for. Through the guidance and creative skills of Ink Strategy, we were provided a growing tree with a clear visualisation of Wuzzon’s core values and features. With the use of this Wuzzon tree, we can now easily provide an explanation of our goals for the future, and point out what makes Wuzzon Wuzzon. With the sun in our face and a view of the horizon with 1 billion Smiles in 2030, we are convinced that our Wuzzon tree will continue to grow!

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Tags: Wuzzon Team, Wuzzon, Team Wuzzon, Services